Website Development Methodology...
Creating a 'spider-able' mix of text and graphic content -- highly responsive and intuitively navigable
Building a presence that is reflective of client business culture
Capturing viewer attention with interactivity
Meeting key marketing and business objectives with strong informational content
Plotting a strategy for evaluation and measurement of site success
Web Technology Applied to Business...
Moving your business to the web significantly reduces costs
Transactions via the web decrease activity durations or cycles
Timeliness of Internet response capability enhances customer service
The flash of web media boosts competitivness
eArchitecture...a Philosophy
Websites can be thought of as cyber-stores that sell information, goods and/or services. A cyber-storefront should be developed with the same intent as a retail presentation -- innovative design, quality materials, [the mental lighting of] exciting color, and stimulating window displays. All elements working together to seduce the customer. Once across the cyber 'leaseline', the customer is drawn into a tunnel of attractively presented merchandise. While there may be a labyrinth of choices, the customer must always be able to navigate the store and have a clear picture of exits, cash wrap, and customer service. Additionally, the customer should clearly find evidence of 'values' or promotions.
